About Alfie
Alfie is a lifestyle brand born in Dubai, offering colorful, practical fanny bags and school bags.
Whether you're:
- a busy parent
- a sport addict
- a stylish teen
- an adventurous kid
Alfie fits your daily rhythm.
The Team
Alfie bags were created by two Dubai-based expat mums, working girls on the go, JUST LIKE YOU.
Manifesto
Life is a constant juggle—work, kids, pleasure, and everything in between—all while trying to stay stylish and practical. We needed a bag that could keep up with our everyday chaos, but nothing truly fit our lives. So, we created Alfie.